GUARANTEED UNIVERSAL LIFE

 I really like the GUL video, as it’s simple and understandable.

  1. Do you position GUL the same way or do you have a different way of presenting GUL?

 I present GUL in much the same way in comparing it with the alternatives of term and whole life, and generally take whole life off the table fairly quickly due to the high costs relative to term or GUL.  Also, I’ve never been a big fan of using life insurance for retirement planning purposes, so whole life is generally not something I’m comfortable recommending to my clients.

 2. Do you have an effective “Close” that seems to help you, and one we can share with other agents?

 It’s true some folks truly have a short term need, in protecting against a premature loss of life to provide for college planning, home mortgage, income replacement prior to retirement. In this case we discuss a level term life plan to mirror the term and face amount needed to address these needs. I present the option of GUL, which guarantees a level cost and guaranteed future pay out, regardless of the age of death. (I’ve found people like guarantees.) I address the beauty of term life in lower relative premium costs, but also mention it’s unlikely the benefit will be paid out to their loved ones. I tell my clients I hope they live to age 100 and never need to use their term life plan anyway! And if that’s the case, they might wish to consider a GUL plan which offers a Win Win alternative.  If you die early, it’s a Win as you’ve paid pennies on the dollar for the money which will be paid to your loved ones, AND if you die at age 100 it’s a Win as you shared that many more beautiful experiences with your loved ones, plus are guaranteed to pass on a gift to them at death for them to remember you.  Would you like to be able to do both?

Have a blessed evening!

Doug Roufa, CLU ChFC       

ROUFAINSURANCE.COM

https://www.youtube.com/watch?v=RFCYUM_s-I4